Apple has started to release the new iAds for brands like Dove and Nissan onto the mobile world, but most of the brands that have signed up for Apple’s new iAds program isn’t that pleased with the process. Basically Apple is taking the same approach as they build their products – they want to control the process as much as possible. For Agencies this has been doubly hard, since they are use to coming up with the Creative or having some say in how things are finally done.

But with Apple, they really want to put their input onto the creative and also in the timing of the ads. This has cause some resentment with brands like Chanel, who has dropped out as a early advertisier on iAds.

With Plus Factory Mobile, you don’t need to lose control. We currently work with many Agencies on building their Rich Mobile ads (like iAds), but we still want you to have the creative say. Our philosophy is to work with your creatives and add our expertise to making it the best ads on the mobile platform. To learn more about our Mobile ad programs, please contact Warren at warren@plusfactory.com.