Capabilities
Your mobile initiatives start here.
PF Mobile’s capabilities are far and wide; ranging from strategy and development to testing and analytics. We offer fully integrated solutions for anything you have in mind.
Take a look at what PF Mobile has to offer from start to finish.
Strategy
• The Opportunity
• Migrate an existing web service to mobile or start a new mobile site
• Mobile brand reach
• Reaching new demographics
• Cutting through the clutter
• Understanding the audience
• The broader context
• What are the business objectives?
• How does this fit in mobile today?
• What are the key success metrics?
• Explore other opportunities
Project Management
• Timeline & Planning
• Resource breakdown for app and server components
• Finalizing the scope of the project
UI Design
• Programming and creation of graphical elements in tandem
• Integration with existing or new APIs
• Stellar and intuitive UI that is fully Apple Human Interface Guideline compliant
• Wire-framing & prototyping for client review and sign off
Testing and Improvement
• Deploy completed versions of the app for testing
• Stress testing of server side elements
• Last minute app “tweaks” and graphical improvements
Development
• WAP Site
• Mobi Site
• Native Apps
• Mobile platforms
• Online Ads to Mobile combo
• Mobile CMS
• HTML5 ads
Marketing
• App Store or Network Deployment
• Leverage unique characteristics of the various app stores
• Catalyze adoption through mobile ad placement
• Understand the relevant PR and media channels
• Collect real-time user data including: app use duration, GPS location, and user demographics
• Collaborative moderated feedback mechanisms
• Build loyalty by engaging users directly within applications
Analyze
• Measure and adjust against initial goals
• Comprehensive analytics reporting and analysis
• Track conversions across systems for comprehensive ROI
What We Do